OUR IMPACT

At Govig, we pride ourselves on tackling even the most challenging searches with creativity, persistence, and partnership. When a client in Chicago’s competitive senior living market needed a Director of Sales for their standalone Independent Living rental community, we knew it would require a highly targeted and collaborative approach.

The Challenge
This search came with several layers of complexity. Not only were we simultaneously working on filling the Executive Director role—which we successfully placed first—but the Director of Sales position had already been open for six months. We were the second recruitment firm brought in to assist, meaning the candidate pool had already been heavily tapped. Adding to the challenge, the community’s specific product type—an Independent Living rental model without assisted or skilled nursing care—was a niche segment, even in a large market like Chicago.

Our Solution
Understanding the nuances of this standalone model was key. We expanded our reach and worked closely with the leadership team to fine-tune the ideal candidate profile—one that balanced both industry expertise and cultural alignment. Instead of focusing broadly on senior living experience, we specifically targeted individuals with a proven track record in Independent Living sales, both in rental and Entry Fee CCRC environments. This allowed us to zero in on candidates who not only understood the lifestyle-driven sales approach but could also seamlessly integrate into the team dynamic.

The Perfect Fit
Through this targeted search, we identified the ideal candidate—a senior living sales professional with extensive experience in Independent Living communities and a deep understanding of the unique sales cycle and resident engagement required. His background perfectly aligned with the community’s needs, and he brought the tenacity and passion essential for driving occupancy and revitalizing sales efforts.

The Impact
Since joining the team, the new Director of Sales has proven to be a strong cultural fit, enhancing team morale and making an immediate impact by boosting occupancy rates. Filling this long-vacant position lifted a significant weight off the client’s leadership team and positioned the community for renewed success.

Key Takeaways
This search reinforced an important lesson: finding the right blend of cultural fit and technical skillset is critical, especially when working within a niche market. It also highlighted the value of high-level collaboration between recruiter and client—fine-tuning the search criteria as new insights emerged, ultimately leading to a successful, high-impact hire.