Successful CRO Placement for Commercial Services Company

221

Contacts Engaged in the Project

422

Recruit Calls Made

762

Touchpoints Made

50

Days to Fill

Client Overview:
Sovereign Commercial Services, a newly established offshoot of a $300 million
family-run business, was in the early stages of building a specialized commercial services division. With a revenue base of approximately $40 million,
their ambitious goal was to scale to $100 million by leveraging alternative sales channels. However, they faced significant challenges in identifying
the right executive to lead this expansion.

The Challenge:
The company had previously hired a Chief Revenue Officer (CRO) but found that
the individual was not the right cultural fit, leading to hesitation in defining
the ideal candidate profile.

Their key concerns included:

• Uncertainty around the specific experience and skill set needed.
• The necessity of sourcing a candidate from outside their direct competition due
to the niche nature of their industry.
• The requirement for the new CRO to be based in Scranton, PA.

Our Approach:
Understanding the client’s uncertainty, we began by collaborating closely with
their leadership team to refine the job description, ensuring alignment with their
revenue growth strategy. The finalized role focused on:
• Leading all aspects of sales and business development.
• Building and managing the sales team to exceed revenue targets.
• Driving market penetration through innovative sales processes.
• Expanding the business through strategic lead generation and conversion.
• Collaborating with marketing and advertising teams to enhance market positioning.

Given the client’s industry constraints, we also conducted an in-depth market
analysis to identify transferable industries with executives possessing relevant
expertise. Our search prioritized candidates with experience in commercial
services, facilities management, and other scalable B2B service sectors.

The Search Process & Results:
Leveraging our extensive network and search methodology, we executed a
targeted outreach campaign, producing the following results:
• 221 contacts engaged in the project.
• 762 total touchpoints made.
• 422 recruiting calls conducted.
• 11 initial screening interviews completed.
• 62 candidates ruled out through our rigorous qualification process.
• 4 high-potential candidates presented to the client.
• Final placement: 50 days to fill

o Candidate was local to the Scranton area
o Candidate secured with a guaranteed compensation of $140,000.

Outcome & Impact:
The selected candidate brought a strong background in business development and sales leadership within commercial services. Their ability to drive new business opportunities, lead high performing teams, and implement innovative sales strategies aligned seamlessly with Sovereign Commercial Services’ expansion objectives. Since their hire, the company has reported significant
early-stage growth, reinforcing the value of a well-executed executive search.

Conclusion:
This placement exemplifies our firm’s ability to navigate complex hiring
challenges, guide companies through defining their leadership needs, and
deliver top-tier talent that drives measurable business impact. By
strategically identifying industries with transferable skills and
rigorously vetting candidates, we helped Sovereign Commercial Services
secure a CRO who is now instrumental in their journey toward $100 million in revenue