OUR IMPACT

Client Overview
A leading owner and operator of manufactured housing and destination RV
communities, backed by one of the world’s largest private equity firms, sought a
dynamic Senior Vice President of Sales & Marketing. This executive would be
instrumental in executing new strategic initiatives, transforming their sales and
marketing function, and driving revenue growth. The search arose after a
leadership change and the resignation of the previous SVP, requiring a
forward-thinking leader capable of challenging industry norms.

The Challenge
The company needed a seasoned executive with a strong background in sales and marketing within high-growth, process-driven organizations. Key requirements included:
• Experience in homebuilding, manufactured housing, or related industries, preferably with builders valued at $200M+.
• Proven success in implementing and scaling sales processes.
• National footprint experience, with the ability to lead across a large geography.
• Strong sales strategy expertise.
• Effective leadership skills to drive consensus and collaborate across divisions.
• Ability to motivate a geographically dispersed team.
• Entrepreneurial Hands-on approach, with the ability to roll up sleeves and execute.
• Thrives in a fluid, dynamic startup environment.
• Self-starter with the autonomy to operate independently.
• Capable of jumping in and making an immediate impact.

Additionally, the company required a confidential search to avoid market
disruption, adding complexity to the recruitment process.

About the Company
• A Top 10 developer-owner and operator of manufactured housing and destination RV communities across the United States.
• More than thirty years of experience developing, acquiring, and managing communities nationwide.
• Over 30,000 homes and RV sites in 131 communities across 25 states from California to Florida and North Dakota to Texas.
• Financial sponsorship from one of the world’s largest alternative investment managers, combining institutional discipline with entrepreneurial roots for continued growth.

Our Approach
To address these challenges, we worked closely with the company’s leadership
team to refine the job description and identify key competencies that aligned with
their growth strategy. We focused on candidates who could hit the ground
running, align with the new strategic direction, and integrate seamlessly into the
evolving leadership structure. Given the need for a broad industry search beyond
direct competitors, we sourced executives from adjacent industries, leveraging
our extensive network to pinpoint top-tier talent. Our search emphasized leaders
with experience in high-growth, structured sales organizations capable of
modernizing sales operations and driving national expansion.

The Search Process & Results
Our targeted search strategy yielded the following results:
• 108 candidates engaged in the project.
• 159 total touchpoints made.
• 23 recruiting calls conducted.
• 5 initial screening interviews completed.
• Final placement: 53 days to fill
o Candidate secured with a $475,000 guaranteed compensation Outcome & impact

The selected candidate brought extensive experience in building and leading
national sales teams, implementing scalable processes, and aligning sales and
marketing efforts with corporate growth objectives. Their ability to thrive in
a fast-paced, entrepreneurial environment positioned them well to drive the
company’s next phase of expansion. Since joining, the executive has successfully
restructured sales processes, enhanced marketing integration, and established a
roadmap for continued revenue growth.

Conclusion
This placement underscores our firm’s expertise in executing complex,
high-stakes executive searches with tight timelines and confidential parameters.
By identifying a leader who aligned with the company’s strategic transformation,
we enabled our client to position their sales and marketing function for sustained
growth and competitive advantage